Just like you’re probably doing right now, the KKO Productions team is working from home during lockdown and you’d imagine that it could be rather irritating, and in some ways it is.
When it was agreed upon that the world would shut down due to that relentless virus known as Covid-19, unfortunately, all of our shoots were removed from the calendar more swiftly than Speedy Gonzalez. And while it’s nice to not have to be on a set at 4am, this effectively slowed down content releases for businesses that are still open and depend on their digital assets to market their companies online. That actually doesn’t have to be the case. Here are 3 ways to incorporate videos in your business during the global pandemic known as Covid-19.
When we produce videos for our clients, quality is always in the front of our minds. We worry about what camera to shoot on, what lenses to rent, what is the appropriate lighting setup, so on and so forth. It’s simply in our nature. However, video is the #1 tool business owners and people in general have to communicate with the world, therefore, a step down in visual quality but a step up in content quality is the formula for the problem at hand. What are you talking about? How is it resourceful and helpful in today’s climate? Do a little bit of research to see what people are talking about and prepare a concept based on what the people want. After you’ve come to realize what people are interested in hearing, pop out that fancy iPhone 11 or Galaxy s20 and use it to its full potential!
2. It’s All in the Edit
Ok, let’s be honest here, we’re not all Anne Hathaway in Les Misérables, knocking our scene out in a single take. That’s where a solid edit comes in. It’s often said that movies are made in the editing room and we cosign that! Make your video interesting, fun and eye catching to keep your audience engaged. Even I shot a video about entrepreneurship in my living room and my personal editing style incorporates GIFs and photos and fast cuts to keep the video flowing in an engaging way. If you’re not an editor, it’s totally fine, the KKO team is still providing video editing services during the lockdown. We’ve got your back.
3. Help is There, So Use it
You know, as a video production company in the Los Angeles area, we’ve come to learn a few tricks directly from Hollywood and here’s one half of the smoke and mirrors. Videos that you make don’t all have to come from something you’ve personally shot or filmed! Royalty-free stock footage services are here to help you in your time of need! Here are 3 services that we love to use!
– Pexels (www.pexels.com): Offers a ton of free downloads that are actually high quality assets!
– Videoblocks (www.videoblocks.com): As a long-time fan of Audioblocks (we use them for a ton of sound effects, loops and music), Videoblocks provides a budget friendly stock footage catalogue that is actually really solid!
– Shutterstock (www.shutterstock.com): Yeup, the big guys over at Shutterstock actually do a pretty good job at having sales to keep creatives returning and though some of their videos could get a bit pricey if you’re on a budget, the quality is always top notch.
Great Possibilities for You
There are many great possibilities for you when you use us at Kelby KO Productions for your video editing needs in Los Angeles and globally. To learn more about the services we can provide, please take the time to come to our website at www.kkopro.com. You can also give our office a call at 818-478-7143 to ask questions or make arrangements for us to edit your next video and make it stand out!
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