Is The Best Explainer Video Company Changing the Video Consumption in 2024?
Video is not going anywhere. However, it is expanding and changing constantly. As a marketer, you need to keep up. If you cannot keep up with the changes, make sure to talk to the best explainer video company.
Working with the Best Explainer Video Company
Consumers watch marketing videos from brands to get to know them. According to this research, 66% of consumers watch video content to know more about a product or a brand. But you need to produce high-quality videos. And you can only achieve it if you have the right tools. However, if you can’t afford to pay for those tools, it is ideal to just talk to an explainer video company to help you out.
On-The-Go Viewing
Mobile devices have become the primary medium for video consumption. With the widespread availability of high-speed internet and the rise of smartphones, people can watch your videos anytime, anywhere. The convenience and portability of mobile devices have led to increased video consumption on platforms like YouTube, TikTok, and social media.
Short-Form Content
Short-form video content has gained immense popularity. It is driven by platforms like TikTok, Instagram Reels, and Snapchat. These platforms offer bite-sized videos that are quick and engaging. They cater to shorter attention spans. This shift towards shorter content has influenced content creators and platforms to focus on creating concise and captivating videos.
Live-Streaming
Live streaming has become a significant part of video consumption. Platforms like Facebook Live, Instagram Live, and Twice allow users to broadcast real-time video content to their audiences. Live streaming offers a sense of immediacy and interactivity. Thus, they allow viewers to engage with content creators in real time through comments and reactions.
Personalized Recommendations
AI and machine learning algorithms play a crucial role in shaping video consumption. Streaming platforms leverage these technologies to analyze user preferences and viewing habits, thereby, providing personalized recommendations. This personalized approach enhances the user experience making it easier for viewers to discover new content tailored to their interests.
User-Generated Content
User-generated content (UGC) continues to gain traction in video consumption. Platforms like TikTok and YouTube have empowered individuals to create and share their own videos building communities and attracting large audiences. UGC provides diverse and authentic content that resonates with viewers, thereby offering a fresh and unique perspective.
High-Quality Videos
As mentioned, video consumption is evolving. Viewers do not want boring videos from brands. They expect their favorite brands to use new technology to amaze them. Unfortunately, it takes a lot of time and effort to create high-quality videos. You also need to invest in expensive tools to ensure you have the right tools for your goal.
If you can’t afford yet to buy these tools, then production quality will truly suffer. But do not fret. KKO Pro is here to help. Our company will ensure that your explainer video will engage your audience. And you can achieve it without spending a high-priced studio or enlisting A-list Hollywood celebrities.