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Founded in 2012 by Kelby Joseph, KKO has developed from a guy with a camera, to an established group of incredible people who put their hearts in their work. Because of Kelby’s ultimate desire to serve, customer service is what has kept the company entering through the doors of clients such as Time

Our team is deeply invested in the development of incredible partners, empowering ideas and innovation. We create content for advertising purpose, but we are storytellers, filmmakers, nerds and artists and we are ready to serve you.

By KKO Production 0 comments
Published 2024-03-16
Understanding the Power of Video Marketing: A Deep Dive into the Latest Trends

The rise of video content in the marketing landscape is undeniable. With a whopping 93% of marketers incorporating video into their strategies, its prominence has skyrocketed in recent years. Social media platforms are doubling down on video tools, further solidifying this trend.

For those hesitant about diving into video marketing, we've got you covered. We've sifted through numerous studies to bring you the latest trends, shedding light on how video marketing influences consumer behavior. Here's a glimpse:


Key Video Marketing Insights:

By the end of 2024, video marketing expenditure is projected to soar to $92.253 billion.

Video marketing is the fastest-growing segment in digital advertising.

Video content is set to constitute 82% of internet traffic by 2024.


Why Video Matters:

Viewers retain 95% of information conveyed through videos.

54% of consumers are keen on watching video content from their favorite brands.

Webinars reign as the most popular form of business-related video content.


Impactful Video Engagement:

Businesses utilizing video marketing generate 66% more qualified leads.

Adding video to a website's landing page can hike conversions by 18%.

Social media videos garner 12 times more shares than text and images combined.


Harnessing Social Media for Video:

Social media videos witness a 48% increase in viewership.

YouTube emerges as the preferred platform for video uploads, with 88% of marketers leveraging it.

Facebook reels in over 8 billion video views daily, with users spending an average of 26 minutes per day watching videos.


Why Choose KKO Pro:

To navigate this dynamic video landscape effectively, harnessing the right tools is crucial. At KKO, we go beyond mere video production. We craft comprehensive strategies, expertly script your narrative, handle seamless production, and refine every detail in editing. Our optimization techniques ensure your content shines across platforms.

With dedicated producers by your side, we tailor plans exclusively for you, ensuring your vision becomes a reality. From inception to execution, KKO is your trusted partner in the world of video. Let's create something extraordinary, together.

For a deeper dive into maximizing your video marketing efforts, schedule a strategy call with KKO Productions today.


Note: The insights shared in this post are credited to SocialPilot.


Let's unlock the potential of video together! Build your business, by using ours!

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